Dynamic Media Buying Engine

CPM, CPC, CTR & Ad Spend Calculator

Fill in any 2 or 3 metrics — missing values calculate bidirectionally in real-time.

Currency:

Industry Benchmarks:

Budget / Spend ($)

Total Impressions

CPM ($ per 1,000 Views)

Link Clicks

Live Analytics

CTR (Click-Through Rate) 0.00%

CPC (Cost per Click) $0.00

Effective CPM (eCPM) $0.00

Two-Way Calculation: Type Spend + CPM -> Impressions auto-calculate. Type Impressions + CPM -> Spend auto-calculates!

CTV & OLV Video Spec & Weight Studio

Video Format Resizer & Bitrate / Weight Estimator

Adapt video creative assets and calculate required compression bitrate for Connected TV (CTV) & Online Video (OLV) DSP limits.

Select Channel Spec / Platform:

Max Video Weight Limit

Current Original Video Weight: No Video Loaded

Click or Drag & Drop Video Asset (MP4 / MOV / WebM) Live video player & canvas viewport preview

Upload a video file to view live cropper & target bitrate

Active Target Specs: CTV Standard (16:9)

RESOLUTION1920 x 1080

ASPECT RATIO16:9

TARGET WEIGHT5 MB

TARGET BITRATEAuto

Comprehensive Media Buying Guide & Attribution Standards

CPM (Cost per Mille) calculates the cost per 1,000 ad impressions across all currencies (USD, EUR, GBP): CPM = (Spend / Impressions) * 1,000. Alternatively, expected budget calculates as Spend = (Impressions / 1,000) * CPM, and required reach as Impressions = (Spend / CPM) * 1,000.

IAB banner sizes and file weight guide

Upload a creative, pick a preset size or enter custom dimensions, choose a maximum file weight and download the result. Your image is never uploaded to a server.

Common IAB display sizes

The most used sizes are 300x250 (medium rectangle), 728x90 (leaderboard), 160x600 (wide skyscraper), 300x600 (half page), 320x50 (mobile leaderboard), 970x250 (billboard) and 320x100 (large mobile banner). Covering the first five reaches most programmatic inventory.

Keeping files light

Ad servers and networks often cap static banners at around 150 KB, and heavy creatives slow pages and may be rejected. Use JPG for photos and PNG for flat graphics and text. Check each platform's current specifications before you upload, because requirements change.

Tips for sharper banners

Keep one message and one call to action. Make sure text stays readable at the smallest size, leave safe margins so nothing is cropped, and design the largest format first, then adapt.